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7 Tips for Successful Landing Pages
Whether your goal is to generate a lead or to close a sale, creating an effective landing page is necessary for reaching your goal. With a great landing page, your visitors will be far likelier to...
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5 More Tips for Improving Your Conversion Rate
As 2009 gets underway, one thing is clear: your conversion rate is more important now than ever before. With the economy in shambles, you have to get the absolute most bang for your buck. In the past,...
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Yet Another Post on Increasing Your Landing Page Conversion Rate
By now, you probably already know that I love discussing landing pages. From landing page design to the copy, every facet of the process is fascinating to me. In the past, I’ve offered tips for...
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Do Your Landing Pages Give Visitors Choice Paralysis?
One of the biggest myths is that customers want a lot of choices. Businesses think by giving their customers a lot of different things to choose from, they’re bound to find something they like. It’s...
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Why do ugly landing pages work so well?
We’ve all seen them. The huge red headlines. The sales letter format. The yellow highlights. The intrusive testimonials. And the infomercial-style sales pitch. Of course, I’m talking about ugly...
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How to Use Video the Right Way on Your Landing Pages
Using video on your landing pages is a good way to engage visitors, more clearly deliver your sales message, and get more conversions. It also helps you keep visitors on your website longer. When...
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The 4 Things You Need to Have in Your Landing Page Copy to Get Leads
Getting leads from your landing page requires having well-written copy that grabs the visitor’s attention immediately, earns their trust, and motivates them to take action. Over the years, I’ve...
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